Sunday, January 23, 2011

Google now lists more results from the same domain


According to its Webmaster Central BlogGoogle made a major update on its search algorithm: the search engine can now list more search results from the same domain within the top 10 Search Engine Results Page (SERP).


Previously, Google limited to two the number of search results from the same domain to preserve relevance and diversity of results on a single search result page. 
google logo
This method provided the best answers to users for most queries. However, for specific queries, the old algorithm didn't work very well, especially when the user was clearly interested in a particular website. 
Now, Google will list more results from the same domain (even eight out of the first ten results!), so that users can find exactly what they want. There will be still a few results from other websites in order to preserve diversity.
From a SEO point of view, this is good news. If your website is well optimized, it means that you will have more pages displayed within the SERP. However, the feature will concern only specific queries, so the changes are quite minor.

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